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It’s impossible to shift a societal norm that has been in place for centuries overnight! It’s why we’re excited to partner with Princess Nokia to launch the next chapter of this important campaign.”įor Princess Nokia, partnering with Venus to help people get comfortable with saying pubic and to show up in the world as their truest self, was a natural partnership.

“However, we know that a year later there is still more work that needs to be done. “We were thrilled to see so many people taking inspiration from ‘ The Pube Song’ last year and feeling empowered to use anatomical terms to describe their bodies,” Dana Malcolm, Senior Brand Director, says.

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Venus also recently added a Gentle Trimmer and Hair & Skin Softening Oil to its popular Venus for Pubic Hair & Skin Collection, providing even more options to care for their hair and skin in the pubic area. The song “It’s Time to Care (For Your Pubic Hair) – featuring Princess Nokia” debuts on all Venus social media channels today. Now, the brand continues their #SayPubic campaign with an encore featuring special guest and female rapper Princess Nokia.

To further help de-stigmatize the term, the brand launched the viral animated video dubbed, “ The Pube Song.” In May 2021, the brand encouraged people to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection, an array of hair removal and skincare products that care for the pubic area whether hair is there, gone, or growing. * So, Venus set out on a mission to get rid of outdated, censored, and sometimes downright silly terms like “bikini” or “down there” for the pubic area. BOSTON-( BUSINESS WIRE)-Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but only 18% of women are actually using these types of terms.